Community Discussions
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Don't make your Reddit ads sound like a fake testimonial
Main Post:
I can't think of any other way/place to communicate this, but I just wanted to say, don't make Reddit ads that say things like:
- "I just tried [game x]"
- "My honest review of [game x]"
- " [game x] was amazing"
... followed up by a fake glowing review or pretend-post by a random redditor.
Even if it's a real review, state clearly that you've copy-pasted it from Steam or whatever and this is a promoted testimonial.
I saw a game today which did this. I will never play that game, ever.
Have some self-respect.
Top Comment: To put it another way: Astroturfing is absolutely hated by gamers. It doesn't matter if an Indie or a AAA does it. It's incredibly deceptive, and frowned upon highly.
Reddit Ads
Main Post: Reddit Ads
What's your opinion about Reddit Ads?
Main Post:
Hi guys!
As someone with FB/Google ads background, I got curious about Reddit Ads.
I've heard about its relative lower cost, ability to target by subreddits and the specific audience that's more open to to trust the platform.
As a weekend project, I've built a reddit ad library with over 70k of ad examples for personal research.
Few subjective observations I made:
comments: the absolute majority (93% of my swipe file) of ads have comments closed - as I understood, the idea is that Reddit netiquette is specific, the communication differs from what we see in FB ads. Also it has lots of spam and lots of random text (which means active moderation is required)
post ads: the 'posts' type of ads looks maximum close to organic posts here on Reddit - and this is I plan to start testing first. It's sometimes used for promoting subreddits, too - which looks cool.
platform language: using platform slang like 'TIL', 'Redditors', mentioning some sub - all of this make ads more native as well. On the other hand, this 'attempt to look native' might be too obvious for users
diversity: I've been able to see ads from various sizes of businesses (entreprise or small indie producs), different geo (US, EU), different verticals (Amazon/Shopify products or SaaS tools or games etc) - it means that Reddit might work for a relatively wide range of advertisers - it's just about the targeting & communication
Do you have something to share about Reddit Ads based on your experience?
Would be helpful to hear 🙏🏻
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My experience with 2 weeks of reddit ads - $250 spent
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Wanted to quickly share my experience with reddit ads in case anyone finds this useful.
I wanted to invest about $250 to paid marketing through reddit ads and see if it would help.
According to reddit's analytics, a budget of $20 a day was giving me 80000 impressions, 250 clicks a day. I think this is pretty decent considering $20 is not a lot. However after a few days I saw a significant drop in impressions but an increase in clicks. I assume this is reddit's algorithm fine tuning where the ad gets shown so people who are more likely to click can see it.
That being said, I saw a massive drop in the daily wishlist rate after a few days. 20-30 wishlists per day to ~5. I got a bit discouraged honestly. I almost feel like the ad optimized CTR too much and no longer was casting a wide net.
Then I decided to re-do my ad and opted for a ~10 second gif rather than a ~40 second trailer. I think this helped a lot and I bounced back to 20-30 wishlists per day which is not bad for a $20 budget. I feel like refreshing the ad from time to time helps.
As helpful as reddit's analytics are, it doesn't show you the correlation between the wishlists and the impression. I think wishlists per dollar spent is the most important metric.
Another takeaway for me was to use the UTM tracking so I know exactly where each store visit comes from. This is common sense in hindsight, but it is definitely something first timers like myself should not ignore.
Overall I'm curious if I should bump the budget a bit or wait for the demo launch or next fest to be more aggressive. First time doing any sort of paid marketing so any feedback would be welcome.
Store page if anyone is curious about the game
Top Comment: I work in digital marketing, hands on keyboard for client budgets etc etc. These marketing algorithms need data and signal, and a lot of it, to really work for you. You are essentially negative until you get “out of learnings” and then can become positive. At $20/day I would honestly say that is too little budget for a branding campaign (wishlist campaign). There just isn’t enough signal going to the platforms to really learn and capitalize on. Instead I personally think that total budget would be better spent on marketing materials, trailers, etc. A hit there will give you far more than marketing dollars spent on ads you yourself made (sounds like they were fairly solid if you got some conversions but still). Once you actually have a demo/something more tangible, you could do small budgets again, but you are still running into the same signal volume issue. Something to hit the steam algorithm with a lot of traffic. However, if you send bad traffic that doesn’t convert/download it could actually hurt steams algorithm and how successful it sees your page. IF you do decide to go again, I would not go with Reddit. Their ad platform is new and algorithm inefficient. I would personally go with TikTok, maybe meta. And absolutely make sure you add UTMs down to the ad level, as the platforms tend to over attribute what they are actually contributing. Doing this at low budgets should be seen as additive to your marketing, not the marketing core campaign itself. As the results just won’t be there.
Reddit Ads cost went up over 1800% from just 9 months ago - Getting 1/30th the number of impressions
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Reddit Ads is completely screwing me over based on both their estimated impressions/clicks and my experience running a 2-week long campaign about 9 months ago, and it's costing me more than just money.
Back in November 2024, I launched my Steam page and ran ads for a couple weeks to drive traffic to it, spending $50 - $75 per day. It was moderately successful as I was able to get over 500 wishlists just from that link.
Fast forward to today - I launched my demo on Wednesday August 27th, and on Thursday I started a new campaign. I didn't adjust the campaign settings very much, only added a couple targeted subreddits that fit my game's genre. I also doubled the amount to spend per day, to $150 per day.
The results for the new campaign after just 2 days are unimaginably bad.
9 months ago:
Dashboard Stats for Nov. 9 - 23, 2024
3,100 Impressions per $1 spent
10 Clicks per $1 spent
$0.10 Cost Per Click
0.33% Click-through Rate
Now (Aug. 28-29, 2025):
Dashboard Stats for Aug. 28 - 29, 2024
106 Impressions per $1 spent
0.58 clicks per $1 spent
$1.72 Cost Per Click
0.54% Click-through Rate
Reddit Ad's Estimated Impressions
As per the results for this most recent campaign, I'm getting 1/30th the number of impressions per $1 spent of my previous campaign, despite having a higher click-through rate, and 1/10th of the number they estimated. I've contacted Reddit and talked to a help desk person but haven't gotten any information about what's going on here yet.
The bigger issue for me here is that it greatly stunts my game's demo launch. I was expecting similar results to my old ad campaign, and I even increased the amount I'm spending on the ads to have a bigger impact. I believe there's a short window where my game shows up on the New & Trending list (1 week?) and the failure of this ad campaign, due to no fault of my own, is hamstringing the reach I can have to people interested in playing my game.
I'll update this thread if I hear back from Reddit, but FAIR WARNING if you are planning to run ads. As of now I am just very disappointed.
Top Comment: I tried Reddit ads recently. A click cost me below 10 cents. CTR around 0.3 to 0.5. Targeted action and PC gamers worldwide. Got a few hundred hits on Steam per day from it, but basically no wishlists or demo plays. As I don't believe my Steam page to be THAT bad (the images shown in the ad are largely the same screenshots I have on the page), I guess those clicks were largely "accidental" or from bots. I cancelled the campaign today.
I spent US$50 on Reddit Advertising as an experiment.
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I decided to give Reddit Ads a try, despite seeing some sentiment here that advertising doesnt work. I figured I could specifically target the communities that would be interested in my product, and limit to the countries I already have subscribers. Well long story short it didn'`t work.
- 77,902 impressions at $0.70 eCPM
- 225 clicks at $0.26 CPC
- Only 113 clicks show up in my access logs
- Only 7 clicks browsed past the landing page
- Zero sign ups
- Zero subscriptions
I realise this was a small sample, and only ran just over a week, but to have basically no return at all on a product which starts at $2.50USD means paid advertising will likely never work for my SaaS.
I also have no idea why there were twice as many clicks as I have evidence for.
(teslemetry.com)
Top Comment: Please remember this. No matter which platform you run ad on, they have an initial learning phase where their algorithms try to understand your ad, product/service, targeting settings, and optimize delivery. This learning phase typically takes around 1-2 weeks. Hence, we always ensure that testing is done for at least two weeks with enough ad spend during those two weeks to have decent amount of data to derive insights.
Reddit Ad Types | Reddit for Business
Main Post: Reddit Ad Types | Reddit for Business
Advertise with Reddit
Main Post: Advertise with Reddit